December, 2016

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WHAT IS A PAGE?

Marchio Graffietti Stampati

WHAT IS A PAGE? A page is each of the two sides of a sheet comprising a book, a notebook, a magazine, a catalog, a newspaper, etc. The facade has the same meaning page. Each sheet contains two pages of a book’s facades. Say a book of 200 pages isRead More

CONTENT AND NATURE OF THE ADVERTISING AGENCY AGREEMENT

Marchio Graffietti Stampati

CONTENT AND NATURE OF THE ADVERTISING AGENCY AGREEMENT With the Advertising Agency contract the user instructs the agency to design and produce advertising for its products or services for a consideration in cash. Became established in the industry after World War II Italian practice of models mainly drawn from theRead More

A BREATH OF LAW… Creativity and advertising agencies

Marchio Graffietti Stampati

A BREATH OF LAW… Creativity and Advertising Agencies The contractual value where the conflict between agencies and businesses arises more frequently is certainly one related to the availability of so-called “creativity” or ideation and creative processing effected by the agency as part of the assignment. The problem arises when theRead More