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    THE UNCOATED PAPER

    Marchio Graffietti Stampati

    THE UNCOATED PAPER The uncoated papers, unlike what it may seem, are not the cheapest paper, but they cost slightly higher than the coated papers.The uncoated papers allow a good yield on the section (the section is a drawing made with sharp and crisp lines and devoid of shading, suchRead More

    PHOTOGRAPHS FOR ADVERTISING

    Marchio Graffietti Stampati

    PHOTOGRAPHS FOR ADVERTISING Some special note deserve the contracts for the realization of photographs for advertising. The distinction, even legislatively consecrated as a result of amendments to the Law on copyright in 1979, including photographs-intellectual and “simple photographs”, as such subject to a more cushioned protection, for all practical purposesRead More

    THE PROTECTION OF THE NAME AND MARKS

    Marchio Graffietti Stampati

    THE PROTECTION OF THE NAME AND MARKS For configuration of the legal regulation of advertising have considerable importance whenever provisions, directly or indirectly, to protect the identifiers of businesses and their products, corporate image, goodwill and customer base. Among these, in the first place, we should mention the articles ofRead More

    THE UPPER AND LOWER CASE

    Marchio Graffietti Stampati

    THE UPPER AND LOWER CASE Sometimes it happens to be undecided on using the lower case and upper case. It helps to know that our eye perceives and stores more easily irregular and jagged shapes compared to the more linear and monotonic. For this reason the tiny results to beRead More

    THE ISBN CODE

    Marchio Graffietti Stampati

    THE ISBN CODE The ISBN code is a numerical sequence of 13 digits that indicates, unequivocally, the publisher, the language and the title of the book and is reproduced on the cover of each book. The key is associated with a bar code that speeds the identification through a specialRead More

    WHAT IS A PAGE?

    Marchio Graffietti Stampati

    WHAT IS A PAGE? A page is each of the two sides of a sheet comprising a book, a notebook, a magazine, a catalog, a newspaper, etc. The facade has the same meaning page. Each sheet contains two pages of a book’s facades. Say a book of 200 pages isRead More

    CONTENT AND NATURE OF THE ADVERTISING AGENCY AGREEMENT

    Marchio Graffietti Stampati

    CONTENT AND NATURE OF THE ADVERTISING AGENCY AGREEMENT With the Advertising Agency contract the user instructs the agency to design and produce advertising for its products or services for a consideration in cash. Became established in the industry after World War II Italian practice of models mainly drawn from theRead More

    A BREATH OF LAW… Creativity and advertising agencies

    Marchio Graffietti Stampati

    A BREATH OF LAW… Creativity and Advertising Agencies The contractual value where the conflict between agencies and businesses arises more frequently is certainly one related to the availability of so-called “creativity” or ideation and creative processing effected by the agency as part of the assignment. The problem arises when theRead More

    THE STOCHASTIC SCREENING

    Marchio Graffietti Stampati

    THE STOCHASTIC SCREENING The traditional screening system is based on a regular geometric figure made with variable dimensions but points spaced at fixed and preset intervals. But there is also another screening system that uses the concept of microdots, all the same size, but having a random distribution and completelyRead More

    THE PANTONE COLOR MATCHING SYSTEM

    Marchio Graffietti Stampati

    THE PANTONE COLOR MATCHING SYSTEM Pantone colors are those already formed, such as paints in jars that you find at the hardware store or nail varnishes. The use of the Pantone color can be added to the basic colors of the four-color, in this case, the selections will be ofRead More