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  • THE UPPER AND LOWER CASE

    Marchio Graffietti Stampati

    THE UPPER AND LOWER CASE

    Sometimes it happens to be undecided on using the lower case and upper case. It helps to know that our eye perceives and stores more easily irregular and jagged shapes compared to the more linear and monotonic. For this reason the tiny results to be more suitable for reading, and then the composition of the long texts. The profile of the lower case is, in fact, more recognizable than that of the upper case which does not return silhouettes with distinguishable elements. To know that even numbers can be written in uppercase and lowercase except for some fonts such as Gill Sans, Futura or the Meridien that are devoid of numbers in tiny style. In general it can be said that uppercase numbers have a more modern design than those defined as tiny old style. The first are most appreciated in the advertising field, while the second, a sign of culture and letterpress tradition, are useful for any other type of text.

    [NOTE: This is an automatic translation]