News-en

 

SPECIAL PAPERS

Marchio Graffietti Stampati

SPECIAL PAPERS Special papers are the most expensive ones and include all those particular types of paper, such as the colored one, the embossed one, the verdant one, the parchment that recalls the concept of old parchment, translucent high transparency, etc., which include limited uses such as, for example, advertisingRead More

THE COATED PAPER

Marchio Graffietti Stampati

THE COATED PAPER Coated paper, thanks to the coating process that consists of covering the paper with a thin coating (based on gypsum and glue), has the characteristic of having a smooth surface and free from any roughness where the amount of patina used It affects the quality itself. ItRead More

THE UNCOATED PAPER

Marchio Graffietti Stampati

THE UNCOATED PAPER The uncoated papers, unlike what it may seem, are not the cheapest paper, but they cost slightly higher than the coated papers.The uncoated papers allow a good yield on the section (the section is a drawing made with sharp and crisp lines and devoid of shading, suchRead More

PHOTOGRAPHS FOR ADVERTISING

Marchio Graffietti Stampati

PHOTOGRAPHS FOR ADVERTISING Some special note deserve the contracts for the realization of photographs for advertising. The distinction, even legislatively consecrated as a result of amendments to the Law on copyright in 1979, including photographs-intellectual and “simple photographs”, as such subject to a more cushioned protection, for all practical purposesRead More

THE PROTECTION OF THE NAME AND MARKS

Marchio Graffietti Stampati

THE PROTECTION OF THE NAME AND MARKS For configuration of the legal regulation of advertising have considerable importance whenever provisions, directly or indirectly, to protect the identifiers of businesses and their products, corporate image, goodwill and customer base. Among these, in the first place, we should mention the articles ofRead More

THE UPPER AND LOWER CASE

Marchio Graffietti Stampati

THE UPPER AND LOWER CASE Sometimes it happens to be undecided on using the lower case and upper case. It helps to know that our eye perceives and stores more easily irregular and jagged shapes compared to the more linear and monotonic. For this reason the tiny results to beRead More

THE ISBN CODE

Marchio Graffietti Stampati

THE ISBN CODE The ISBN code is a numerical sequence of 13 digits that indicates, unequivocally, the publisher, the language and the title of the book and is reproduced on the cover of each book. The key is associated with a bar code that speeds the identification through a specialRead More

WHAT IS A PAGE?

Marchio Graffietti Stampati

WHAT IS A PAGE? A page is each of the two sides of a sheet comprising a book, a notebook, a magazine, a catalog, a newspaper, etc. The facade has the same meaning page. Each sheet contains two pages of a book’s facades. Say a book of 200 pages isRead More

CONTENT AND NATURE OF THE ADVERTISING AGENCY AGREEMENT

Marchio Graffietti Stampati

CONTENT AND NATURE OF THE ADVERTISING AGENCY AGREEMENT With the Advertising Agency contract the user instructs the agency to design and produce advertising for its products or services for a consideration in cash. Became established in the industry after World War II Italian practice of models mainly drawn from theRead More

A BREATH OF LAW… Creativity and advertising agencies

Marchio Graffietti Stampati

A BREATH OF LAW… Creativity and Advertising Agencies The contractual value where the conflict between agencies and businesses arises more frequently is certainly one related to the availability of so-called “creativity” or ideation and creative processing effected by the agency as part of the assignment. The problem arises when theRead More