June, 2016
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THE DIFFERENCE BETWEEN LETTERPRESS, OFFSET AND ROTOGRAVURE
THE DIFFERENCE BETWEEN LETTERPRESS, OFFSET AND ROTOGRAVURE In letterpress printing, now outdated, are used movable type to direct impression on the paper, the characters are returned with the edges marked by offering a total of three-dimensional effect. Offset printing is an indirect impression, with the use of aluminum alloy platesRead More
WHAT THE SIGNATURE IS
WHAT THE SIGNATURE IS The signature is a set of facing pages, according to a given criterion, whose logical order is detected only after they have been bent, giving rise to the numbered sequence of the printed pages. From scoring you get a certain number of pages, whether the pagesRead More
A BREATH OF LAW… COMPARATIVE ADVERTISING
A BREATH OF LAW… COMPARATIVE ADVERTISING It’s possible, in advertising, place the advertised product in direct comparison with competing products, comparing the characteristics, properties, efficacy, prices. On this issue there was, at the international level, a net difference of legal guidelines, because while in some countries (eg the United States)Read More
GROWING THE BOOK, EBOOK DOWN
GROWING THE BOOK, EBOOK DOWN Results from a neuro-scientific research carried out in the US showed that book sales grew 12.4% while those of the ebook were down 12.3%. It is therefore reversed the 2008/2010 biennium trend that had seen strong growth in digital book very worrying operators of theRead More