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    THE UPPER AND LOWER CASE

    Marchio Graffietti Stampati

    THE UPPER AND LOWER CASE Sometimes it happens to be undecided on using the lower case and upper case. It helps to know that our eye perceives and stores more easily irregular and jagged shapes compared to the more linear and monotonic. For this reason the tiny results to beRead More

    THE ISBN CODE

    Marchio Graffietti Stampati

    THE ISBN CODE The ISBN code is a numerical sequence of 13 digits that indicates, unequivocally, the publisher, the language and the title of the book and is reproduced on the cover of each book. The key is associated with a bar code that speeds the identification through a specialRead More

    WHAT IS A PAGE?

    Marchio Graffietti Stampati

    WHAT IS A PAGE? A page is each of the two sides of a sheet comprising a book, a notebook, a magazine, a catalog, a newspaper, etc. The facade has the same meaning page. Each sheet contains two pages of a book’s facades. Say a book of 200 pages isRead More

    ABOUT INDEXES

    Marchio Graffietti Stampati

    ABOUT INDEXES Indexes, always present in the books, exist in different types, some examples: the most used is the index that contains, in alphabetical order, the main terms and subject matter with reference to the page number; the index of acronyms is a list of acronyms and abbreviations used, theRead More

    WHAT IS A BIBLIOGRAPHY?

    Marchio Graffietti Stampati

    WHAT IS A BIBLIOGRAPHY? The bibliography of a book is the list of texts that were consulted by the author for the writing of his work. The bibliography allows the reader to find more information in order to deepen the subject matter by the author. References should contain the title,Read More

    THE TABLE OF CONTENTS AND PREFACE: WHAT ARE THEY?

    Marchio Graffietti Stampati

    THE TABLE OF CONTENTS AND PREFACE: WHAT ARE THEY? The table of contents or index is a schematic presentation of the book’s content, useful for consultation, in which are indicated the parts that comprise the text with the corresponding page numbers. In most cases it is reported at the beginningRead More

    THE SUBHEAD: WHAT IS IT?

    Marchio Graffietti Stampati

    THE SUBHEAD: WHAT IS IT? The eye is the first page that you come across by opening a book. It is the page that contains only and simply repeating the title of the book, no reference to the author and/or publisher, to follow you will find the title of whichRead More

    BOOK LAYOUT TECHNIQUES: WHAT SERVICE PAGES ARE?

    Marchio Graffietti Stampati

    BOOK LAYOUT TECHNIQUES: WHAT SERVICE PAGES ARE? When you go to face the graphic layout and printing of a book is important to know what they are and how the service pages to be set. What are? The initial pages of a book, which precede the actual text, take theRead More

    WHAT THE SIGNATURE IS

    Marchio Graffietti Stampati

    WHAT THE SIGNATURE IS The signature is a set of facing pages, according to a given criterion, whose logical order is detected only after they have been bent, giving rise to the numbered sequence of the printed pages. From scoring you get a certain number of pages, whether the pagesRead More

    GROWING THE BOOK, EBOOK DOWN

    Marchio Graffietti Stampati

    GROWING THE BOOK, EBOOK DOWN Results from a neuro-scientific research carried out in the US showed that book sales grew 12.4% while those of the ebook were down 12.3%. It is therefore reversed the 2008/2010 biennium trend that had seen strong growth in digital book very worrying operators of theRead More